Native Advertising
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Winemakers [just perhaps even some reading this] work so hard at their craft and are so proud of that work, they may not realize that there are flaws [serious or subtle] in their beloved wines.
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Nearly all of the readers of this e letter knows of the importance of creating memorable 'experiences' for our guests, be it a winery tasting room or destination location. So this article, written by Stephanie Cain in "Forbes" yesterday should just serve as a validation for the importance of doing more than the ordinary in a very tough, competitive environment.
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While to many of us, wine is a part of our everyday life, it can be a very intimidating beverage to lots of people, especially the huge percentage of those who do not drink wine more than a couple times a year....if at all.
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Think carefully about your subject line: a great one will encourage more opens.
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Wine can be either scary or intimidating to many outside the circle of friends with whom we associate.
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If you are considering selling your business one day down the road...planning ahead is important.
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This information is NOT to be regarded as legal advice, but rather as a collection of facts, ideas and observations gathered by our office over the years. Any errors or misrepresentations are unintentional:
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Affinity groups are categorized as clusters of people with like occupations, interests or passions.
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