Tasting Room Tips
While to many of us, wine is a part of our everyday life, it can be a very intimidating beverage to lots of people, especially the huge percentage of those who do not drink wine more than a couple times a year....if at all. Here are a few hints to help you sell more wine when those novices, tourists and Bud lite drinkers walk through your doors:
Keep an area to the right of your front door open and uncluttered to allow someone to enter and get their bearings before they approach your tasting bar
Instruct your team to greet guests with just a hello and smile to recognize them, but not make them feel pressured
Once they approach the tasting area: use 2 questions: Do you like red or white? Dry or sweet?
Then teach your staff to make sure the newbees are not looked down on for their preferences, whatever they might be
On a tasting card or sell sheet of some kind, along with the names of your wines, the prices and simple descriptions, add 2 or 3 things:
a pronunciation guide
a sweetness scale that they can peruse before your team begins the tasting and/or selling effort
perhaps some food category suggestions
Supply baskets or multi bottle tote bags both to make handling bottles easier and to potentially sell more wine
About the author:
Donniella Winchell, Executive Director of the Ohio Wine Producers Association...